Whenever I wanted to appear more interesting and cultured, I used to sneak a peak at the Three Thousand website and blow everyone away with my knowledge of inner Melbourne happenings. Then, sometime in the middle of 2011 the site got redesigned.

I got lost in a sea of mustard-yellow and neon. Such was my disorientation, I couldn’t answer a simple query as to the whereabouts of the latest pop-up coffee shop. My true self revealed, I resorted to getting drunk on the weekend ordering the videogame consoles of my childhood on eBay.

Thankfully, Right Angle Studio assembled a great team to set things straight. Anthony Kolber on design. Icelab under the hood.